FLY DVD is a departure from traditional print magazines that for decades have presented their stories and subject matter through a two dimensional silent medium. FLY is the first fashion and art "moving-magazine" creating an engaging and interactive multi-sensory experience integrating fashion, film, art, music and dialogue to stimulate, inspire and inform the viewer.
On December 1, 2005 FLY DVD launches its Zero Issue at Art Basel in Miami featuring the works of established and emerging photographers, filmmakers, animators, artists and musicians. Some of the contributors to FLY's Zero Issue include Alex Cayley, John Malkovich, Martien Mulder and Ryan McGinness with music from Colder, Devendra Banhart, Philip Glass, Elliot Smith and Output Recordings amongst others. FLY also features some of the most prominent names in fashion such as Boudicca, Cloak, Calvin Klein, Marc Jacobs, Yves Saint Laurent, Y3 and Zac Posen.
FLY's fashion films feature the current season's collection of just one designer, showcasing the clothes more prominently. In addition, the DVD medium provides an option for designers to both link viewers directly to their websites and also include additional promotional material such as lookbooks and catalogues to be viewed on the DVD itself.
FLY's Zero Issue has over 90% original content and includes 14 fashion films, 6 interviews and documentaries, 9 music videos as well as The Loop -- a 30 minute collage of FLY's content edited with a mixed soundtrack with music from Output Recordings' new compilation CD, Channel Vol 4.
FLY has commissioned the artist Ryan McGinness to design one hundred unique covers for FLY's Zero Issue. These signed copies will be available for sale directly through FLY and at select retailers in New York, Paris, London, Berlin, and Tokyo.
Confirmed contributors to FLY's next issue include Alex Antitch, Alex Cayley, KT Auleta, Mike Figgis, Vanina Sorrenti and John Malkovich. FLY's next issue will also feature designers such as Boudicca, Burberry Prorsum, Jean Paul Gaultier, Louis Vuitton, Riccardo Tisci and Surface2Air amongst others.
FLY DVD is available through www.insidefly.com and at select retailers in London, Paris, NY, Milan, Berlin, Tokyo, Amsterdam, Miami and Chicago.
Contact: press@insidefly.com (+1) 917.375.5191